We are very glad to announce that Ad-diction was awarded with the Bronze Award in the Best Promo Activation or Technology category at the 2015 SME Digital Awards. The MINI Takes the Island 2014 awarded campaign concentrated efforts on the digital sphere by taking advantage of integrated social media platforms such as Facebook, Instagram and Spotify while also developing a brand new microsite dedicated solely to the event. The campaign achieved a special connection with the audience who engaged with the brand across all digital platforms, which ultimately led to the achievement of important objectives like brand love, customer loyalty, reach prospect buyers plus increase in registration, overall event participation and a rise in service, parts and car sales.
This year’s Digital Forum, organised by the Sales and Marketing Association in Puerto Rico, concluded with the awards ceremony that celebrated the best digital campaigns of the past year. Victor González (President and Creative Director), Luis Guevara (Digital Strategist), Carlos De La Cruz (Graphic Designer) and Cristina Nadal (Copywriter) received the award in representation of Ad-diction. Congrats to our awesome team and to all the winners!