Relevant and news worthy content about environmental responsibility
We developed a Public Relations campaign to educate population and gear perception about waste management, while introducing eco-innovation and plants as working tools to promote sustainability. A hand made press kit was delivered to the media with supporting images and information regarding eco-innovations.
This generated important publicity on main newspapers and business magazines, along with radio and TV interviews. An open house event provided tours of the landfill facilities to main clients, media and local schools.