When it comes to battling agents that cause bad breath, cavities, and stain your teeth, sugar free gum Orbit has got you covered! The message is clear: your oral health will improve after only twenty minutes of chewing, as opposed to popular belief.
Using the Orbit logo as inspiration, we turned it into a target that will never miss its aim. The vivid brand colors were featured to make a playful promotional campaign for Sam’s Club health fair. Customers engaged in a fun activity where they had to throw Velcro balls at the different targets to win prizes, while also learning about the many benefits of chewing Orbit sugar free gum.