Communication that Builds the Country: Addiction Shines with 4 Excel 2025 Awards

ByAddictionIn360 Campaigns, Creative Advertising, Digital Marketing, Public Relations, Strategy, Web DesignOn9 October 202529 October 2025

San Juan, PR – The Association of Public Relations Professionals of Puerto Rico (ARPPR) recognized the impact of two high social and community value campaigns in the most recent edition of the Excel 2025 Awards, awarding Hecho en el Caño of the Corporación Enlace del Caño Martín Peña and No lo Hagas, of the Oficina de Ética Gubernamental (OEG).

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Hecho en el Caño was the most awarded project, receiving distinctions in the categories of Community Relations,

Best Use of Stories in Digital Media and Web Page. This community economic development program showcases the artisanal and entrepreneurial talent of the residents of the eight communities that border the Caño Martín Peña, strengthening cultural pride and the local economy through a collective brand that promotes responsible and supportive consumption.

For its part, the Oficina de Ética Gubernamental, was recognized for the second year,

this time for the “No lo Hagas” campaign, awarded under the Public Relations Campaign category and with finalist recognition in the Integrated Communications Category. The executions were noted for their effectiveness in communicating messages of ethics, transparency and professional conduct within the public service, using a modern digital communication strategy, mass media and high social impact messages.

“It is an honor that these projects, born from the commitment to the collective well-being and social transformation of Puerto Rico, are recognized by such an important organization that brings together the public relations professionals of our country. In both cases, communication became a tool to educate, inspire and mobilize,” said Lietchen Sarramía, licensed publicist and partner of Ad-diction, a local marketing and public relations agency that was in charge of the design, strategy and execution of the award-winning campaigns.

With these awards, the Public Relations Association of Puerto Rico has recognized a total of 10 throughout his professional career in the world of communications.

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