If you have a vacation rental property or are planning on making the investment, you probably have an idea of the effort required to manage it all. So when the team at Océano wanted to launch an identity for their brand new service company, we immediately put our vacation hats on. A consistent look was developed along with logo, tagline, specific elements and a color palette. Portraying a chilling mode was the strategy to make rental owners feel as relax as their guests will. How cool is that?