Enjoying fresh daily bread is a staple of every Puerto Rican household. It is a tradition to be kept by many generations who mostly consume it during breakfast. This is where we take the challenge of communicating so many other occasions to enjoy it.

We decided to let the bread loaf speak out to tell consumers what it’s “made for.” Witty messages demonstrate the versatility of “Soba’o” and “Criollo” bread (like, for example, cleaning your plate) and the many moments that call for tearing off a fresh piece. So whether you want to buy it because you’re hosting a dinner and plan on making garlic bread, because you’re going to be stuck in traffic, or you’re spending the night catching up on all your soap operas (and know the plot thickening will render you speechless), Cidrines has you covered.