Puerto Rico faces its worst economic crisis to-date. In the midst of the inevitable powerlessness that comes with not knowing how to solve the situation, we partnered up with the Puerto Rico Products Association, to launch a campaign urging Puerto Ricans to become a fan of locally produced products because ultimately, their purchase will benefit Puerto Rico.

Using powerful lines and images of people of all ages cheering and standing proudly, we informed the population about the impact that a single dollar of Made in Puerto Rico purchases will have. As a purchasing agent you can move the economy, create jobs, and forge a brighter future for the country. For the short documentary video, we intertwined the stories of three local industries, capturing what they had to say through the lens.