Quality control is essential in any industrial process as it allows monitoring and follow up of production efforts to eliminate mistakes, faults or defects. This CSR campaign was developed as an invitation to take another look and make sure help is provided when signs arise.

It also sensitizes management and employees in general towards the hardship of women going through physical or emotional abuse and violence. A series of key visuals were developed as tools tied with communication material for member companies to share and use in their office spaces and digital platforms.