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Baxalta
Terra Mía
Tastes like Puerto Rico.
job
Launch Campaign
goal
Tasty brand positioning
concept
Ingredients






client:
Terra Mía
There’s nothing like a good, home-cooked meal. And you can take that a step further by adding Terra Mía, a line of marinades, sauces, “piques” and delicious jams made with natural ingredients that are manufactured locally, to truly give a taste of Puerto Rico.
We showcased the heart of the product highlighting the key ingredients found in the harvest of local farms.