A FRESH HARVEST JUST FOR YOU
Identity and Product Line Labeling
Brand voice setting from POP to web
Letting customers know about a line of gourmet leaves grown in a local farm was a task we loved. We were able to take a close look and taste of the harvests, while learning about agriculture and the many challenges faced by local farmers.
Making the fresh produce stand out at markets was our main goal, so we focused on designing color coded labels with just the right amount of information. A communication cycle was achieved by leading customers to social platforms and online tools with ideas and delicious recipes.